BritBox, the British The streaming joint venture launched by ITV and BBC Studios will be available in South Africa in the second half of 2021, the companies announced on Tuesday.
Few of the details, including pricing and programming, have been provided, but the planned launch will improve its stake in the South African streaming market, which already includes Netflix, Amazon Prime Video and MultiChoice Group’s Showmax to attract the attention of the To attract television viewers.
South Africa will be the fifth market in the world to receive the BritBox service, which offers classic and current British television series and other content. BritBox is already available in the UK, USA, Canada and Australia.
The launch of BritBox in South Africa is another step on the platform’s path to international expansion
“The launch of BritBox in South Africa is another step on the platform’s path to international expansion,” said Martin Goswami, strategic partner and group sales director at ITV, in a statement. “We’re excited to take service to a brand new territory and continue to establish BritBox as a premium video-on-demand brand around the world.”
A notice on the BritBox website will allow South African users to sign up for news on the service’s local launch plans. Pricing is not available however – in the UK it costs £ 5.99 / month (R121 at the time of writing).
Popular shows on BritBox include Inspector Morse, Doctor Who, Black Adder, Fawlty Towers and The Office. Not all shows available in other BritBox markets will necessarily be available in the South African version at launch, she warned. – (c) 2021 NewsCentral Media