Business Insider Africa (https://Africa.BusinessInsider.com), a Pulse licensee publication, celebrated its first anniversary. Business Insider Africa was launched in August 2020 in partnership with Pulse, Africa’s leading innovative media company, as a pan-African provider of innovative business news. Previously, Pulse has been publishing Business Insider content on its platforms since 2017.
Since its full launch, Business Insider Africa has gained relevance across the continent through insightful and timely business reporting in the continent’s major markets – with a special focus on interviews and stories from individual business leaders. Today Business Insider Africa offers pan-African business news and insights; Technology; disruptive trends; Innovation; Business leaders and entrepreneurs; Career development; and a range of topics of general interest including entertainment and lifestyle.
On the occasion of the anniversary, Leonard Stiegeler, founder and editor of Pulse, said: “It feels great to be with Business Insider Africa for a year on the continent – with a keen eye for the people behind the business. I look forward to continued growth in the future as we work to further highlight what makes up the African business scene. “
Roosa Kivisto, Business Insider’s International Partner Manager, commented, ‘We’re excited to continue partnering with Pulse to bring the content and spirit of Business Insider to Africa – and to tell African business stories regionally and globally. We will continue to build on the established strong basis together. ‘
Victor Oluwole, Head & Editor of Business Insider Africa, also commented, “In the time since the relaunch of Business Insider, we’ve seen strong growth in our readership and viewership, as well as an increase in our social communities. We’re working hard to ensure we’re detailed and deliver up-to-date business news as well as meaningful background information that our community now relies on us for. “
Business Insider Africa has amassed a solid following on its website and social platforms, with nearly 1 million followers on Facebook, LinkedIn, Instagram and Twitter. The website had the highest number of visitors ever in Africa in 2021, with an average of around 800,000 unique visitors per month.
The news agency is celebrating its first birthday with a special interview with three African entrepreneurs featured in this year’s Bloomberg New Economy Catalysts (Abasi Ene-Obong, founder 54gene (https://bit.ly/3xlhHi6); Shamim Nabuuma Kaliisa, founder of the Chil Artificial Intelligence Lab (https://bit.ly/3jKSvgN); Alloysius Attah, Co-Founder, Farmerline) (https://bit.ly/3hGR0Ol), as well as an exclusive interview with Seigne Ndanck Mbaye, CEO West Africa & Country Head Ghana, DHL Global Forwarding (https://bit.ly/36gTeOQ).
Distributed by the APO Group on behalf of Business Insider SSA.
Left: Pulse website (company) – Pulse.africa
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Business Insider Africa:
Business Insider Africa is Africa’s leading provider of innovative business news. It is aimed at emerging business leaders and offers the latest innovations, technology and business news from Africa as well as articles on lifestyle, markets and other industries. It offers all global Business Insider content as well as interviews, data and more with an Africa focus.
Pulse is Africa’s leading innovative media company.
It informs and engages Africa’s young audience – and offers its partners a wide range of media and creative marketing solutions.
Pulse’s mass media platforms and social media channels reach millions of users every month. Pulse TV is its innovative video producer creating formats across all channels. The Pulse Network brings together top media assets and creators. Pulse Studio is his creative branding and content studio that helps clients express their own media vision. Pulse Marketing is its 360 degree partner for digital marketing and offers comprehensive marketing solutions. Pulse Products is an offering to Pulse users made possible by its media brand, content and distribution.
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July 05, 2021 at 21:18 GMT
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