As the sun penetrates the wood smoke that suffocates Lagos every morning, Jason Njoku’s 60 employees arrive at the offices of his company Iroko TV. Njoku is the Reed Hastings from Nigeria who broadcasts local “Nollywood” films – the second largest film industry after India’s Bollywood – to millions of subscribers worldwide. “The diaspora is huge,” he said.
The 40-year-old Njoku developed the television channel Rok on the Sky platform, which attracts 700,000 viewers a week in Great Britain alone. He and his wife Mary, 36, also founded Nigeria’s largest independent film studio, Rok Studios. After selling some assets to French media giant Canal + for £ 18 million two years ago, his next move will be to list up to 40 percent of his company.