Renowned global luxury fashion house Montblanc has expanded its hold on the shores of Lagos, opening its first West African retail boutique on the state’s Lekki axis.
The fashion powerhouse has expanded into African markets in recent years with independent boutiques in Côte d’Ivoire, South Africa and Morocco. The 115 year old maison aims to improve the luxury fashion scene in Africa. Long-term partner Polo Luxury also made it easier for them to enter the country.
The boutique in Lagos Montblac will be the new bus stop for elegant fashion statements with various collections of stylish watches, travel accessories and writing implements.
The boutique is located on the ground floor of the Palms shopping center in Lekki and was designed according to the Neo² design concept by the renowned French designer Noé Duchaufour-Lawrance. The design articulates Maison’s longstanding passion for craftsmanship and presents a clean and tidy appealing mix of black, white and wood for a modern retail environment that inspires and inspires.
The boutique showcases a variety of sought-after collections, including the latest Montblanc Meisterstück collection, which pays homage to the great literary adventure of French author Jules Verne and brings the fantastic story of the circumnavigation to life through elegant design elements inspired by the themes of the classic Adventure . It’s also home to a collectors’ corner with a range of coveted collectibles that will attract interest across the continent, as well as a full inkwell experience that gives customers the chance to try the full range of Montblanc pens, nibs and inks.
“We are delighted to be opening our first independent boutique in Nigeria together with our long-term partner in this important African city. “We are pioneers in luxury on the continent, having introduced Montblanc here almost 30 years ago, and we have full confidence in our long-term future here,” commented Alain Dos Santos, Regional Managing Director of Montblanc Africa.
Commenting on the relationship between Polo Luxury and Montblanc, John Obayuwana, Chief Executive of Polo Limited, said: “Special people like Alain and other people who work at Montblanc made the friendship very lasting and that made the partnership grow. Integrity is very important at the company level. If we have to stay in business, we also have to follow global practices and respect the law of the country. Naira 90 million prize and bragging rights as the winner of the continent’s biggest reality show.
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