- Oil marketing in Kenya goes back to colonial times
- In the 1900s, Royal Dutch Shell opened the first depot in Shimanzi, Mombasa County
- The sector has grown tremendously, with over 70 registered oil marketing companies operating more than 1,800 gas stations
Oil marketing in Kenya dates back to the colonial days in the 20th century when Royal Dutch Shell set up the first depot in Shimanzi, Mombasa County.
Change of name from Total Kenya to TotalEnergies Marketing Ltd. Photo: TotalEnergies.
The sector has grown tremendously, with over 70 registered oil marketing companies operating more than 1,800 gas stations according to the Kenya Petroleum Industry Report 2021.
The five largest oil companies control over 50% of the total market share.
1. Rubis Energies SAS
Rubis Energies is an independent French operator founded in 1990.
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Rubis sells petroleum products, liquefied gas and bitumen in Europe, the Caribbean and Africa.
Over the years it has expanded its presence in Africa.
In March 2019, in November 2019, the company acquired the assets owned and operated by KenolKobil PLC and Gulf Energy Holdings.
According to the Kenyan Competition Authority, which approved the takeover, Rubis made a cash offer of KSh 23 per share for 1,182,968,076 shares, thereby taking 100% control of KenolKobil.
This has made it a significant player in the fuel distribution business in Kenya with a market share of around 20%, Business Daily reported.
2. TotalEnergies Marketing Kenya
TotalEnergies Marketing Kenya so far Total Kenya PLC has a network of over 200 service stations across the country.
It is part of the global Total Group, the fourth largest publicly listed, integrated international oil and gas company worldwide with a presence in over 100 countries.
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The product range includes fuels, lubricants, car care products, liquefied petroleum gas and solar lights.
TotalEnergies operates two fuel depots, a lubricant mixing plant, two liquid petroleum gas (LPG), six aviation depots and three lubricant and LPG warehouses.
The current industry report takes second place with a total market share of 13.1% including exports.
In terms of the petroleum sales market share for April and June 2019, it controlled 16.3%.
3. Vivo energy
Vivo Energy was founded in 2011. It sells and markets Shell-branded fuels and lubricants to retail and commercial customers in Africa.
According to the Petroleum Institute of East Africa, Vivo had a total market share of 12.3% between April and September 2019, including exports.
In the case of oil sales in Kenya, it was 16.1% behind Total.
Vivo Energy is owned by the Vitol Group (36.1%), associates of Helios Investment Partners (27.23%), Petronas Marketing International SDN BHD (3.93%) and others through LSE and JSE (32, 74%).
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4. Ola energy
Oil Libya was renamed Ola Energy in 2018 to meet rapidly changing consumer demands.
The oil company, a local subsidiary of Tamoil Africa Holdings Limited, has existed in the country since 2006.
It operates over 108 gas stations across the country and supplies premium fuels, auto oils, and LPG.
In June 2019 the total market share plus exports was 5.3%, while the market share in petroleum sales was 6.8%.
5. Kenya National Oil Company (NOCK)
The state corporate controls had a total market share of 3.3% in June 2019.
The NOCK was founded by law in 1981 and started operations in 1984.
The company is involved in oil and gas exploration in Kenya and operates its exploration area in Block 14T in the Tertiary Rift Basin.