Leading men’s grooming company MANSCAPED ™ launches in South Africa | National business

SAN DIEGO – (BUSINESS WIRE) – Jan. July 2021–

Known for its strong global presence and highly anticipated international launches, MANSCAPED ™, the leading brand in men’s lower leg care, today announces its arrival in South Africa. This latest addition marks the exciting entry into a vast and exciting new continent for the direct-to-consumer (DTC) missile ship.

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With MANSCAPED the men of South Africa can treat their family jewels the royal treatment. (Photo: Business Wire)

“South Africa is a remarkable country. The diverse culture, coupled with the extremely welcoming nature of the people, make this an entertaining and affordable start for the company, ”said Paul Tran, founder and CEO of MANSCAPED. “We look forward to bringing our view of male grooming closer to the men in South Africa – and making MANSCAPED part of their daily ritual.”

As a manufacturer of men’s underwear and hygiene categories, MANSCAPED offers a full range of premium products including precision engineered tools, unique formulations and accessories. The globally recognized brand has a mission to create only the best products on the market and an unwavering vision to drive the movement that is changing the face of men’s care.

The latest masterpiece to emerge from MANSCAPED’s innovation engine is The Lawn Mower 4.0 ™, a state-of-the-art electric trimmer for groin and body – and the cornerstone of every male grooming routine. Features state-of-the-art ceramic blades with SkinSafe ™ technology to reduce the risk of cuts, a 7,000 rpm motor with QuietStroke ™ technology, a waterproof design, a 4,000K LED headlight, a wireless charging system and a travel lock this device really everything.

To further improve your caring game, MANSCAPED offers its legendary kits such as The Perfect Package 4.0 and The Performance Package 4.0. The latter includes the brand’s revolutionary electric nose and ear hair trimmer, the Weed Whacker ™, which is equipped with SkinSafe technology, 360-degree rotating double blade system and waterproof properties. Both bundles also contain best-selling formulations like Crop Preserver Ball Deodorant and Crop Reviver Ball Toner, MANSCAPED ™ Microfiber Blend Boxers, and more.

In addition to shipping to South Africa, MANSCAPED also announced its recent launch in Asia to fuel the brand’s quest to change the lives of men around the world. To learn more and buy your first batch of groundbreaking grooming products, visit za.MANSCAPED.com.


Founded in 2016 by Paul Tran and headquartered in San Diego, California, MANSCAPED is the world’s leading provider of men’s care and below-the-waist hygiene trusted by over 2 million men worldwide. The range of products includes only the best tools, formulations and accessories for a simple, effective and sophisticated male grooming routine. MANSCAPED offers a one-stop shop on manscaped.com and direct shipping to consumers in more than 30 countries including the US, Canada, Australia, New Zealand, UK, the European Union, Norway, Switzerland, Singapore and South Africa. You can also find selected products and unique bundles on Amazon with available prime and pick-up options. The retail placement includes Target, Best Buy and Macy’s stores in the US and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, YouTube and Triller.

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Allison Frazier, public relations director

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Copyright Business Wire 2021.

PUB: 7/29/2021 3:00 AM / DISC: 7/29/2021 3:02 AM


Copyright Business Wire 2021.

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