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Johannesburg – The only Nigerian musician in this year’s YouTube Black Voices class of 2021 believes he represents the new generation of young black artists.
“Black artists are at the forefront of global dominance. As the first and only Nigerian on this program, my small but significant impact on the rise of Afrobeats is also a solid reason. I’m honored, “said Fireboy DML.
The native Adedamola Adefolahan, singer and songwriter, is under contract with the record label YBNL Nation, which was founded by the Nigerian rapper Olamide. Fireboy is one of three African artists, the others are Sho Madjozi from South Africa and the Kenyan group Sauti Sol, which will be supported by YouTube.
The artists join other artists selected from the US, Brazil and Australia whose music spans generations and locations.
The 2021 artist class receives dedicated partner support from YouTube, seed capital invested in developing their channels, and participates in training and networking programs that focus on production, fan engagement, and wellbeing.
This scholarship program is part of the larger # YouTubeBlack Voices Fund, a worldwide, multi-year commitment to promote and promote black creators and artists on the platform and to produce and acquire new YouTube Original programs that focus on racial justice and the black experience focus.
Fireboy’s journey into music was predestined from a young age. “It was my goal. As I got older and was in college, I realized that I hadn’t really figured out what to do with my life until one day I was in the studio doing my first song. That was it for me. “
His debut album Laughter, Tears and Goosebumps cemented his place in the Afrobeats lifestyle.
“I sing Afrobeats because they represent my roots as an African … And I’m on a mission to further consolidate my sound in other parts of the world and bring Afrobeats to the global scene. With the YouTube Black Voices, I want to inspire other black voices to express themselves and realize their potential, ”he said.