It’s been a difficult year for everyone in the global wine business for a variety of reasons, but for South African winemakers, the pandemic has hit them particularly brutally. All domestic alcohol sales have been banned three times during various lockdowns since March last year and only lifted to a limited extent earlier this month. This only happened after horror stories about pouring wine away due to lack of storage space and the fact that no market was established for wine during what was supposedly a particularly good vintage. Fortunately, aside from a brief ban last spring, exports have not been seriously affected and indeed rose 7 percent in volume and 23 percent in value to the UK on the back of the increase in premium wines. and that’s important because Great Britain is South Africa’s most important export destination with around 24 percent of its sales. However, the ongoing restrictions on hospitality will have had an impact on sales as well.
But with more and more South African wines available on the high street and online in a variety of styles and prices, it’s a great time to support your industry and explore one of the oldest in the “New World”. Winegrower, where wine was first produced on the Cape in 1659