TVS Motor expands its presence in South Africa

TVS Motor will launch products such as its Apache series, HLX series, Ntorq 125 and Duramax Cargo in South Africa.

TVS Motor Company announced on Tuesday a distribution partnership with ETG Logistics (ETGL), which will operate 30 exclusive dealerships for TVS Motor in South Africa. The company will also support TVS Motor with specialized sales, service, spare parts and customer relationship management, including the assembly and training center in Johannesburg.

R Dilip, President, International Business, TVS Motor Company, said, “ETGL has a wealth of experience, understanding, and market knowledge. South Africa is an important market for us and ETGL’s extensive distribution network, as well as our shared ethos and values, make ETGL the ideal strategic partner. This connection with ETGL is a significant step in expanding TVS Motor’s market presence in southern Africa, driving innovation through first-class products and setting a benchmark for customer experience. “

TVS Motor is one of the five largest two-wheeler companies in the world and is represented in over 70 countries in Africa, Southeast Asia, the Indian subcontinent, Latin America and West Asia. ETGL is a division of the ETG (Export Trading Group), a global conglomerate that is represented in 48 countries with expertise in various industries.

Rajeev Saxena, Director of ETGL said: “This partnership will be instrumental in providing a range of mobility solutions to meet the specific needs of various customer groups in the country. TVS Motor’s technology and quality competence in combination with our strong understanding of the market will definitely have an impact on the mobility space in South Africa. “

TVS Motor will launch products such as its Apache series, HLX series, Ntorq 125 and Duramax Cargo in South Africa. The Apache premium motorcycle line will meet customer demands, and HLX will provide last mile connectivity for the residential commuter and commercial delivery segments. The Duramax Cargo tricycle will conquer a niche segment in the delivery area with an economical TCO offer.

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