Zenith Financial institution is Nigeria’s most precious banking model

Monday, February 01, 2021 / 9:20 am / Zenith Bank / Header Photo credits: Zenith bench

Zenith Bank Plc once again emerged as the most valuable banking brand in Nigeria in Banker Magazine Top 500 Banking Brands 2021. For the fourth year in a row, Zenith Bank was ranked as the number one bank brand in Nigeria with a brand value of $ 275 million Raised from 392 in 2020 to 390 in the global ranking of banks in 2021. In particular, Zenith Bank is the only Nigerian bank among the top 400 banks in the global ranking.

The ranking was published in the February 2021 issue of Banker Magazine of the Financial Times Group in collaboration with Brand Finance from London. According to the publication, brand value is the royalty rate that a third party would have to pay to use the bank’s brand.

The Group Managing Director / Chief Executive of Zenith Bank Plc, Ebenezer Onyeagwu, commented on the latest ranking: “This ranking is further confirmation of the bank’s resilience in the face of the very challenging macroeconomic environment caused by the coronavirus (COVID-19) pandemic” . He added that “Zenith Bank continues to seek to maintain the superior performance that earned it this recognition as Nigeria’s Most Valuable Banking Brand, building on the legacy of its visionary founder and chairman, Jim Ovia, CON, whose pioneering and founding role The construction of the structures and the laying of the foundation stone ensured a permanent and very successful institution.

Zenith Bank places great emphasis on its core business strategy which relies on people, technology and service to create value for its numerous clients. With a team of dedicated professionals, the bank uses its robust information and communication technology (ICT) infrastructure to deliver innovative solutions and products through its network of branches and electronic / digital channels.

Zenith Bank’s rise to become the most valuable banking brand in Nigeria follows multiple awards and recognitions in 2020 for its track record of excellence. Zenith Bank was recognized by the Ethical Boardroom as Bank of the Year (Nigeria) at the Bank of the Year Awards 2020, Best Bank in Nigeria at Global Banks Worlds Best Banks Awards 2020, and Best Corporate Governance Financial Service for Africa 2020. In addition, the bank was named the most valuable bank brand in Nigeria in Banker Magazine’s “Top 500 Banking Brands 2020” and the bank’s number 1 in Nigeria in Banker Magazine’s “2020 Top 1000 World Banks” ranking by Tier-1 Capital. Similarly, the bank was named Bank of the Decade (People’s Choice) at the ThisDay Awards 2020, Retail Bank of the Year, and Best Health and Wellbeing Company at the 2020 BusinessDay Banks and Other Financial Institutions (BOFI) Awards – To be named best company promoting gender equality and empowering women in the 2020 Sustainability, Enterprise and Responsibility (SERAS) Awards.

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